{"id":8243,"date":"2025-06-17T11:48:04","date_gmt":"2025-06-17T11:48:04","guid":{"rendered":"https:\/\/radiosisal.com\/br\/?p=8243"},"modified":"2025-06-17T11:48:06","modified_gmt":"2025-06-17T11:48:06","slug":"whatsapp-tera-anuncios-e-canais-por-assinatura-entenda-como-vai-funcionar","status":"publish","type":"post","link":"https:\/\/radiosisal.com\/br\/2025\/06\/17\/whatsapp-tera-anuncios-e-canais-por-assinatura-entenda-como-vai-funcionar\/","title":{"rendered":"WHATSAPP TER\u00c1 AN\u00daNCIOS E CANAIS POR ASSINATURA; ENTENDA COMO VAI FUNCIONAR"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Aplicativo passar\u00e1 a exibir publicidade pela primeira vez desde o lan\u00e7amento em 2009.<\/p>\n\n\n\n<p>O\u00a0<a href=\"https:\/\/www.correio24horas.com.br\/minha-bahia\/correio-tem-grupo-exclusivo-de-noticias-no-whatsapp-participe-de-graca-0923\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp<\/a>, aplicativo de mensagens instant\u00e2neas mais usado no mundo, passar\u00e1 a exibir an\u00fancios. A atualiza\u00e7\u00e3o ser\u00e1 implementada de forma gradual a partir desta segunda-feira (16).<\/p>\n\n\n\n<p>Os an\u00fancios ser\u00e3o exibidos na aba \u201cAtualiza\u00e7\u00f5es\u201d, na ferramenta onde o aparecem os \u201cStatus\u201d, similar aos \u201cStories\u201d do Instagram. Al\u00e9m disso, canais tamb\u00e9m poder\u00e3o cobrar usu\u00e1rios por acesso a conte\u00fados exclusivos e poder\u00e3o pagar para terem a exibi\u00e7\u00e3o impulsionada.<\/p>\n\n\n\n<p>Os usu\u00e1rios tamb\u00e9m ser\u00e3o redirecionados para conversas com anunciantes ao clicar em alguma publicidade. De acordo com a Meta, empresa que administra o WhatsApp, as mensagens pessoas enviadas na aba \u201cConversas\u201d n\u00e3o ser\u00e3o usadas para personalizar os an\u00fancios.<\/p>\n\n\n\n<p id=\"paragrafo-agve1mj5z5\">As informa\u00e7\u00f5es usadas para determinar a publicidade mostrada ser\u00e3o de pa\u00eds, cidade e idioma. A maneira como os usu\u00e1rios interagem com os canais e an\u00fancios tamb\u00e9m poder\u00e1 ser usada para definir o que ser\u00e1 visto. Se o aplicativo estiver ligado \u00e0 Central de Contas da Meta, dados do Facebook e Instagram tamb\u00e9m poder\u00e3o ser usados para segmentar a publicidade.<\/p>\n\n\n\n<p id=\"paragrafo-fpggzqhpdb\">A meta afirma que mais de 3 bilh\u00f5es de pessoas usam o WhatsApp diariamente, sendo que 1,5 bilh\u00e3o delas acessam a aba Atualiza\u00e7\u00f5es todos os dias. Comprado pela Meta em 2014, o WhatsApp foi lan\u00e7ado em 2009 enunca exibiu an\u00fancios. Antes gerava receitas a partir de servi\u00e7os para empresas, como o WhatsApp Business.<\/p>\n\n\n\n<p class=\"bs-intro\">FONTE: correio24horas<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-icon-color is-style-logos-only is-vertical is-layout-flex wp-container-core-social-links-is-layout-8cf370e7 wp-block-social-links-is-layout-flex\"><li style=\"color:#0693e3;\" class=\"wp-social-link wp-social-link-whatsapp has-vivid-cyan-blue-color wp-block-social-link\"><a href=\"https:\/\/wa.me\/\/75991238048\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">WhatsApp<\/span><\/a><\/li>\n\n<li style=\"color:#0693e3;\" class=\"wp-social-link wp-social-link-instagram has-vivid-cyan-blue-color wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/radiosisal97.3\/profilecard\/?igsh=MWo1azd5aXNvN2hmcQ==\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li style=\"color:#0693e3;\" class=\"wp-social-link wp-social-link-facebook has-vivid-cyan-blue-color wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/share\/1A7WveK9ft\/?mibextid=wwXIfr\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aplicativo passar\u00e1 a exibir publicidade pela primeira vez desde o lan\u00e7amento em 2009. O\u00a0WhatsApp, aplicativo de mensagens instant\u00e2neas mais usado no mundo, passar\u00e1 a exibir an\u00fancios. A atualiza\u00e7\u00e3o ser\u00e1 implementada de forma gradual a partir desta segunda-feira (16). Os an\u00fancios ser\u00e3o exibidos na aba \u201cAtualiza\u00e7\u00f5es\u201d, na ferramenta onde o aparecem os \u201cStatus\u201d, similar aos \u201cStories\u201d [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/radiosisal.com\/br\/wp-content\/uploads\/2025\/06\/whatsapp-2621285-article.webp?fit=1200%2C800&ssl=1","_links":{"self":[{"href":"https:\/\/radiosisal.com\/br\/wp-json\/wp\/v2\/posts\/8243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radiosisal.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radiosisal.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radiosisal.com\/br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/radiosisal.com\/br\/wp-json\/wp\/v2\/comments?post=8243"}],"version-history":[{"count":1,"href":"https:\/\/radiosisal.com\/br\/wp-json\/wp\/v2\/posts\/8243\/revisions"}],"predecessor-version":[{"id":8245,"href":"https:\/\/radiosisal.com\/br\/wp-json\/wp\/v2\/posts\/8243\/revisions\/8245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radiosisal.com\/br\/wp-json\/wp\/v2\/media\/8244"}],"wp:attachment":[{"href":"https:\/\/radiosisal.com\/br\/wp-json\/wp\/v2\/media?parent=8243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radiosisal.com\/br\/wp-json\/wp\/v2\/categories?post=8243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radiosisal.com\/br\/wp-json\/wp\/v2\/tags?post=8243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}